Style GQ (Fashion) On Saturday, Moschino Creative Director Jeremy Scott announced that the storied fashion label was planning a collaboration with the highly popular Swedish retailer, due out online and in stores on November 8. According to Vogue, prices will range from $25 to $300. And there’s plenty to be had: The women’s collection will be about 45 pieces—plus a ton of accessories.
Scott, who made the surprise announcement at Moschino’s annual Coachella party, is widely known for his playful aesthetic that brings a distinguishable edge to the legendary Italian fashion house into his designs—primarily through his frequent incorporation of consumer icons, such as Barbie, My Little Pony, Hershey’s, and McDonald’s.
Here’s the first look at the upcoming collection—both Gigi Hadid (right) and Scott (left) are wearing pieces from it in this picture at the Moschino party.
“I am so excited about Moschino x H&M,” Scott said in a statement. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
Here’s a glimpse of what showgoers typically see on a Scott runway—and backstage: